Secret Ways to Get Good Search Engine Position
The success of your website depends mostly on you content. This is the case both for your human visitors as well as the Google robots. You want to have content that is relevant to keywords that people are searching for. However, trying to smash 100 keywords onto one page doesn’t work.
You must have many pages that revolve around only one keyword each, using the keywords sprinkled nicely throughout your content in a natural way. And don’t forget to add them in headlines (with the correct h1 tags), in the subheadings, and in bold italicized, and underlined font.
Stop! With all this technical mumbo-jumbo that we’ve been going over, you may be feeling overwhelmed and wondering if you can handle all of this. The answer is an emphatic YES. You just need to take things in little bite-sized chunks.
Through all of this, you may have lost sight on what you’re trying to do. It’s very simple. You’re trying to get as much exposure as possible to your product or service through your website.
You need human eyes.
This is called traffic. Much like if you had a store or office on a main street of town you would get foot traffic. However, the web is much different because now you’re not stuck on one corner, or worse sandwiched between two competing stores.
You get to move around to exactly where the people are, and put yourself (through your website) right in front of their face, and what’s best…for FREE! So now, we must begin to think of keywords as our sales force.
The trick is to find out exactly what these people want by their keywords. We then want to build as many pages as we can around all of these different keywords, so that these pages have the chance of being placed highly in the SERPs.
Google takes the number of pages that your site has into consideration and basses some importance on that. They favor those sites that have one hundred or more pages of solid content, optimized in the ways we stated before.
You don’t want to ignore the phrases that are searched fewer times because those could very well be your most profitable pages. The reason being that other people will usually ignore these keywords going for the ones with most searches.
This decreases your competition enormously for these words, and these will rank higher in the SERPs bringing you consistent web traffic. The power is in the numbers. Are you worried about writing? Not everyone is a writer nor do they like to write.
If you do like to write, just start writing articles around your keywords. They don’t have to be long articles or go into too much depth. They only need to be around 300-400 words.
You do want to have some valuable tidbits of info for free in your articles. Mostly however you’ll want to use the “problem, agitate, and solution” formula that leads them to your product or service.
If writing just isn’t your thing then the best thing to do is to have somebody else write for you. Hire a ghostwriter. This is someone who will write all the content for you, giving you rights to take all credit for it. This is someone who will write all the content for you, giving you rights to take all credit for it. This makes you look like the expert in your field, when really all you’re doing is sitting back and letting somebody else do the work.
Go to Elance.com or Guru.com and post a project stating that you want “optimized article” written and you’ll very quickly get bids from people eager to write your articles for you.
Another option you have is to use Articles Directories. The better known is at EzineArticles and Goarticles . You are free to use these articles - however you must keep the authors resource box intact at the bottom.
This does create two problems that you must aware of, however. It has the chance of getting your page penalized for having duplicate content, and it leads the visitor away from your website from their resource box. People who don’t like to write often use Public Domain material. This is material whose copyright has expired, and is therefore free to use without crediting the author.
There are many laws that go along with this, and it’s best to be cautious when using this content. However, many fortunes have been made on and off the Internetby using Public Domain Material.
Having good navigation on your site is essential for high placement in the SERPs. You want people to be able to get around your site with ease, because once it becomes the slightest bit difficult or annoying, they will leave in a blink of the eye.
Here’s something you should keep in mind: always count on your secondary pages - pages other than your homepage - to be found first since you’ve optimized each page successfully around relevant keywords.
You’ll want to make sure that it’s as easy to get to other pages on your website from secondary pages as it is from your homepage. Your homepage will likely be an overview of your site usually utilizing your main keywords, which unfortunately are usually the competitive.
For this reason your secondary pages will likely rank higher in the SERPs and therefore deliver you the most web traffic. Be excruciating careful that you have a good navigational system or else you’ll lose a ton of traffic that could have been directed to the pages that make you money.
What’s makes a good navigational system?
- One that is clear and easy to follow
- The one that brings you directly to the page you want. You don’t want your visitor to ever have to follow several links to get to the page they want. Always think “One click away”.
- One without broken links. You’ll lose visitors very quickly by having dead links. Test them and test them often. Here’s a free tools that will help you test broken links as well as other things on your site: sitereportcard.com
So you now know that having good solid content, optimized by placing your keywords strategically, is the key to successful SEO. You also want to have as many pages available for your prospects to come across as possible. Furthermore, you want them to be able to get from page to page of your site, without any frustration.
Keeping customers in mind is paramount. You want to keep them at your site for as long as possible - plus you want them to want to come back often. This indeed will give you the best chance of profit from your site.